So you think you’re ready to take your freelance business from a one-person show to a full-fledged business, but you don’t know how to scale up. If you’re serious about becoming truly successful as a freelancer, you’ll want to think of a growth strategy to get more work done, and to sell more products. Here’s some tips on how!
Get Up Earlier & Prioritize Your Tasks
For all you busy parents, this one might be a bit more difficult. We understand that life can throw you curve balls, which is all the more reason to be motivated. If you want to be a stay-at-home parent running your own freelance business, you need to set your priorities and create a task schedule.
If your freelance is important to you, try to get up earlier so that you have that important alone time to get things done. And be sure to keep your priorities straight so that you’re getting things done efficiently. If you don’t work on your business, your business won’t work for you.
Create a Brand
One of the most important steps a freelancer must take when growing a freelance business is to create their own brand. Are you a freelance writer or designer? Or perhaps you’re a freelance model?
No matter what you do, you want to build a brand so that you can reach your audience in a way that makes you more recognizable. You want to create a brand that’s consistent across all platforms and then be sure you use it whenever possible.
If you’re a sassy designer with a flare for abstract art on Instagram, it’s going to cause a bit of confusion when you come off as a traditionalist over Twitter. Don’t change your voice from platform to platform, it’s all about consistency!
Finding clients to pay for your work and/or your products may be the hardest part of scaling up your freelance business. Where do you even begin? Remember that any experience matters. Similar to a resume, if you don’t show off your previous work, how will potential clients trust you to deliver?
If you’re just starting out, find any example of your work that you can use to show off your skills. Or get testimonials and referrals! The most powerful marketing tool is still word of mouth, so be sure to ask your current clients for both testimonials and referrals.
This advice also applies to your online portfolio. Is your LinkedIn profile up-to-date? You’d be surprised at how effective a great LinkedIn profile can be when finding new clients. Pay attention to job listings, or even mentions of potential jobs shared on social media sites. Does it sound like someone could use your help? Don’t be afraid to tell them!
Create a Product to Sell
Perhaps the biggest reason you’ll want to create a product to sell is to allow yourself the opportunity to create passive income. One of the more common ways freelancers do this is by writing an eBook.
Whether an instructional guide or a novel, once published, an eBook is a great way to generate income when you’re not working. You could even write a short copy, and place it as a free downloadable. By providing a product, you can drive more traffic to your services.