How This Father of Three Created an Online Course with NO Technical Know-How

This case study focuses on one of our very good friends, Robbie Stephenson of Flea Market Flipper. Robbie and his wife Melissa were one of the very first students to go through our Monetize Your Genius™ (MYG) program. They’re hard workers and a joy to be around. Keep reading to learn about the results they’re getting.

Tell us about yourself, Robbie.

I am 36 years old and grew up and still reside in the Orlando area. I have been married the last 9 years to my beautiful wife, who helps me flip items too, and we have 3 young children (ages 3, 2, and 5 months). We also love animals and currently have a dog and 5 chickens (for the fresh eggs). After graduating high school, I decided college wasn’t really for me. I started buying and reselling used items on eBay when I was 16, and I continued to do that after high school. I have had several jobs since then (roofing manager, flipping houses, home insurance inspector), and have always done flipping items on the side if not full-time. It is what I am passionate about. I LOVE searching for good deals.

Tell us what Flea Market Flipper is.

Flea Market Flipper is a website my wife and I created last year while taking the Monetize Your Genius™ course.  It is where we share our latest flips and profits and also a place where other people can learn how to do it too. We created an online course teaching people the ins and outs of buying and reselling — and how they can make an extra $100, $500, or $1,000 per week, depending on what they put into it.

How did you get started buying and re-selling items at flea markets?

My mom always went to yard sales growing up, and she would sell the items in the classified ads.  She usually stuck to baby things, but would also sell other odds and ends things. The first things I started selling were NordicTracks. I could find them here in Florida for $5-$25 and sell them for $200-$500. People would move down here from up north and not need them as much because we can be outside more. Then I would buy them and sell them to people who were still living up north and preferred to exercise inside.

Wow! So how much money per month do you typically earn flipping items?

It depends. I average $4,000-$5,000 a month, but I have made over $8,000 some months.

Why did you decide to enroll in the Monetize Your Genius™ program?

Because I saw a widespread need for people wanting to make extra money, and I wanted to generate an online income stream as well.

What was the most valuable thing you learned during the MYG program?

There is so much valuable information; it’s hard to pick just one thing. We never built a website before, so everything was brand new to us! The step-by-step stuff on how to build the course was crucial, and I feel that we came out with a good quality product because of this course.

Do you think trying to create an online course on your own, without any guidance or support from MYG, would have been realistic for you?

No. Like I said, neither of us are tech savvy, so we needed the guidance from the course for sure!

So where are you today? What does your email list look like and your sales?

After creating the course, I thought the sales would just roll in, but the marketing took some more time to figure out. The past 2 months, we have really gotten the ball rolling and have grown our email list from 100 to almost 700. We are averaging a sale every week and a half right now, and are excited to see that go to daily sales soon!

Where do you see Flea Market Flipper a year from now?

I see us replacing my flipping income with the course income and then more. I would like to be helping 15 people per week get started with their own reselling/flipping business.

Congratulations, Robbie and Melissa!!

Your Turn!

Do you have a side-hustle like Robbie and want to transform that into an online course you can sell over and over again?

Learn more about our Monetize Your Genius™ program by enrolling in our 7 Day Free Intro Course